Hello! I'm a New York born-and-bred designer with a focus on visual identity and all things graphic design. I recently spent 4+ years at Prophet Brand Strategy, where I had the opportunity to work with amazing people on a wide range of clients from multiple industries. Feel free to give me a shout! I'm always interested in collaborating on fun projects with cool people.
Package design for the Swedish home applicance manufacturer, Electrolux. The design showcases the new wordmark along with a custom typeface that was developed for the new visual identity. Warm lifestyle imagery juxtaposes the highlighted product photography to make for an easy identifier on the shelf for customers. (Developed at Prophet)
We set out to transform Keurig into a brewing system that could stand for much more than just coffee. Building off the characteristics of simplicity, consistency, convenience and personalization, we developed a positioning centered on how Keurig makes it easy to make the things that make your day. We crafted a new identity and system inspired by the ease of the push of a button and the choice of pods offered by the Keurig system. (Developed at Prophet)
During the summer of 2011, I was lucky enough to participate in the typography summer workshop at the Basel School of Design. This was a proposed poster for the Type in Motion Exhibition at the Museum für Gestaltung. The type was created by manually running it through a Xerox machine to show the notion of movement.
Book cover design for Liz Weber’s debut memoir, Memory Card Full. Hand-drawn typography along with generous white space allows for zero distractions for the reader and helps elevate attention to the story within. An illustration of a dog missing a piece appears on the back cover, symbolizing the theme of the book.
As MetLife underwent a period of economic and technological change, they sought to create a new identity that reflected forward-looking strategy. We developed the partnership “M” monogram to represent the meeting point of two things. The overlay in the "M" then developed into the filmstrip system that allowed for storytelling across all communications and business units.
Following the visual identity rollout, the team was tasked to develop environmental branding throughout MetLife offices around the globe. Modern, Optimistic, Simple, and Tells a Story were the characteristics used in all the visuals to be considered on-brand. The wall coverings were grouped into four collections that work together to tell different aspects of the MetLife story: Core Brand, Heritage, Global Reach and Science of Understanding. (Developed at Prophet)
Established in 1993, non-profit organization Seeds of Peace inspires and cultivates new generations of leaders to come together and transform conflict. This happens each summer as hundreds of teenagers and educators engage with one another across lines of conflict. Transformation was an important characteristic behind the visual identity, allowing for various but consistent messaging across various types of materials. (Developed at Prophet)
Studio VK is an architectural/interior design studio founded by Veronica Kan in 2016. The visual identity is simple and clear, giving primary focus to the typography that is built on symmetrical balance. A subtle tie-back to one of the basic rules of architecture.
Earlier this year, I was part of a collection of artists asked by a mutual friend to create a postcard for an event called Immigrant Neighbors. The postcards would be handed out to raise money to benefit the important work of the Legal Aid Society Immigration Law Unit. My message was a simple: Protest against the border wall proposed by the 45th President of the United States. After the event, hand screen-printed bags were produced and handed out to the general public.
Proposed identity for The Wharton Center, Michigan State University’s performing arts center. The primary mark of the identity is inspired by the shape of the building, the audience gallery and a smile. All three aspects play a key role in the experience of seeing a performance at The Wharton Center. Building on this idea, the simple mark turned into dynamic patterns and graphics to emulate dance, theater, music, and all things performance. (Developed at Prophet)